What's a "Hugger"?
Jan 26, 2007 · 01:34 PM
That was a question I needed to be able to answer this week as I visited SIA for Snow Hugger. SIA is one of the snow sports industries’ big annual trade shows and it required me to tell many PR agents what it is to be a “hugger.”
In our world, a hugger is someone who is serious about their recreation. They don’t just ski sometimes or ride once in while, they live skiing or they live cycling. This is not to say that their lives must be only or even primarily about a sport, but there’s no question that a hugger’s sport impacts their life broadly.
